Privacy Policy

We at El Dorado Furniture Corporation, including, and its associated websites (together hereinafter "El Dorado Furniture") respect your concerns about privacy and value the trust you have placed in us. This Privacy Notice describes the types of personal information we collect, how we may use that information, and with whom we may share it. Our Privacy Policy also describes the measures we take to protect the security of the information. In addition, we describe the choices you can make about how we use the information you provide to us. We tell you how you can reach us to update your contact information, remove your name from our mailing list, or answer any questions you may have about our privacy practices.

This document details important information regarding the use and disclosure of User Data collected on the El Dorado Furniture Websites. The security of your Data is very important to El Dorado Furniture and as such we take all appropriate steps to limit the risk that it may be lost, damaged or misused.


You are entitled to access and correct your Data by doing so directly on the website or by requesting us to do so via the Contact us section. If you have additional questions, then please write to us at [email protected].


If under duty to do so El Dorado Furniture may release data to comply with any legal obligation, or in order to enforce our Terms of Service, Terms and Conditions of Sale and other agreements; or to protect the rights, property or safety of El Dorado Furniture or our subscribers or others. This includes exchanging information with other companies and organizations including the police and governmental authorities for the purposes of protection against fraud or any other kind of illegal activity whether or not identified in the Terms of Service. It is El Dorado Furniture's policy, whenever possible and legally permissible, to promptly notify you upon an obligation to supply data to any third party.
Should you deliberately upload any illegal material El Dorado Furniture shall forward all available information to all relevant authorities and this without notice. ? We collect your personally identifiable information (such as name or email address) for marketing purposes. By logging to El Dorado Furniture's website you authorize us to share with third-party companies for their commercial or marketing use without your consent.


Our Website is free for you to browse through and read. By using this web site, you agree to accept the terms of this Privacy Notice as stated at the time you use it. Any future access to this web site subsequent to the posting of a revised Privacy Notice will be deemed to be your acceptance of this Privacy Notice as then revised. By browsing, signing in, or purchasing from, you are agreeing for us to ask for your personal information for the following reasons: 1. If you want to purchase product(s) from the Website; 2. If you want to take part in a Prize Draw or Competition; 3. If you want to contact us, send us an email or offer feedback; and 4. If you want to receive El Dorado Furniture news and exclusive offers via email. We also collect personal and purchasing information (including but not limited to your name and address details) when you access our Websites. We collect and use this information about you to communicate with you about our products, services and promotions. We also collect information to improve the shopping experience of El Dorado Furniture consumers.


If you register on the Website or make a purchase, you are agreeing for us to contact you by email with further information or updates concerning our products. Our policy is to allow users to unsubscribe from our regular emails at any time. You can do this by clicking on the Unsubscribe link at the bottom of the email you've received.

Video Recordings

If you use the El Dorado Furniture Website, you are agreeing for us to video record the manner in which you purchase or browse products for training and customer assurance purposes.
We do not record input in session– and we do not send your input to third parties. All that is captured is a bird's eye view (video) of what the you are doing without any data and just the way use the data, for application maintenance and as diagnostic tool. Videos get transferred to a third party to be cataloged and stored only.

SMS and Telephone Messaging

By providing your phone number(s) to El Dorado Furniture and/or, you agree and understand that:

  1. El Dorado Furniture and and/or any third-party agency acting on its behalf (collectively, "El Dorado Furniture") may communicate with you at such number(s) by phone call, voice message, internet-to-phone message, SMS text message, interactive voice recordings using autodial systems, or prerecorded artificial or voice messages ("Communications") regarding orders, delivery updates, requests for transactional feedback, and other informational purposes.
  2. Standard message, data, voice, or other rates may apply from your landline, mobile service, or wireless device carrier for Communications you receive.
  3. You may text HELP in response to a SMS text message to receive help. You may also call 1-888-451-7800.
  4. You may send any of the following messages in response to a SMS text message to opt out of receiving further SMS text messages from El Dorado Furniture: STOP, STOP ALL, CANCEL, UNSUBSCRIBE, QUIT, or END. After sending one of these messages, you will receive one final SMS text message as confirmation of your opt-out request.
  5. El Dorado Furniture will not be liable for any delays in the receipt of any SMS messages connected with our SMS Gateway. Delivery of SMS messages is subject to effective transmission from your wireless service provider/network operator.
  6. Additional terms and conditions may be provided to you in the future (e.g., as part of an opt-in confirmation text message), and such terms and conditions will supplement and not replace these terms.

You further represent and warrant that you are the subscriber for the phone number(s) provided and you possess the phone(s) associated with such number(s).


NOTICE: Unfortunately, the transmission of information via the Internet is not completely secure. El Dorado Furniture uses commercially reasonable physical, managerial and technical safeguards to preserve the integrity and security of your personal information. We cannot, however, ensure or warrant the security of any information you transmit to El Dorado Furniture and you do so at your own risk. The El Dorado Furniture website may contain links to other websites that operate independently of El Dorado Furniture and are not under our control. We provide links to other websites solely for your convenience and information. Other websites may have their own privacy notices, which we suggest you review if you visit any linked websites. El Dorado Furniture is not responsible for information that is provided by, or collected through, those websites or for any other use of those websites.


Data Capture

As you navigate the El Dorado Furniture Websites, El Dorado Furniture may also collect information through the use of commonly-used information-gathering tools, such as cookies and Web beacons ("Web Site Navigational Information"). Web Site Navigational Information includes standard information from your Web browser (such as browser type and browser language), your Internet Protocol ("IP") address, and the actions you take on the El Dorado Furniture Websites (such as the Web pages viewed, and the links clicked).

Customer imputed data: most cases data is not recorded until the send button is pressed except when filling in shopping carts. As the data is being typed within a shopping cart, the data as it is being typed is transferred to servers in real time. There are two reasons for this practice: 1) convenience to the customer – to restore the shopping cart if is deleted and prepopulate the lines; and 2) for marketing reasons – to send reminders to continue with the order.

Purchases: When you order or purchase an El Dorado Furniture product, you may be required to give us contact and payment information (such as credit card information) so we may process your order. When you pay for an El Dorado Furniture product using a credit card, we use your credit card information only to fulfill your order and for other internal purposes.

Purchase verification policy: El Dorado Furniture may request to verify your purchases against your receipt. Please keep your receipt available to show an El Dorado Furniture representative upon request. Receipts are needed for hand on verification, on the phone, and automatic process to for a third-party verification.

At no time billing info is sent to server until the order is placed – all credit card information is always encrypted.

Content Uploaded to the site: Any personal information or video content that you voluntarily disclose online becomes publicly available and can be collected and used by others.

Cookies: When you visit El Dorado Furniture, we may send one or more cookies to your computer that uniquely identifies your browser session. El Dorado Furniture uses both session cookies and persistent cookies. If you remove your persistent cookie, some of the site's features may not function properly. We collect information on our website using transient cookies, sometimes called session cookies. A transient cookie is a small file that contains information about a user and disappears when the user's browser is closed. Unlike a persistent cookie, a transient cookie is not stored on the user's hard drive; it is stored only in temporary memory that is erased when the web browser is closed. We use transient cookies to determine, for example, how you use our website, so we can improve the design of our site. Transient cookies are not linked to any personally identifiable information about you. Cookies can be disabled in your web browser.
Our persistent cookies track data within the website such as shopping carts, user preferences, stored data in account information. We do this to add to your shopping experience and personalization.
Our sessions cookie is a cookie that is erased when the user closes the Web browser. The session cookie is stored in temporary memory and is not retained after the browser is closed. Session cookies do not collect information from the user's computer

Log File Information: When you visit El Dorado Furniture, our servers may automatically record certain information that your web browser sends such as your web request, IP address, browser type, browser language, referring URL, platform type, domain names and the date and time of your request. When you visit our web site, we also collect anonymous information from you. This includes the Internet browser you are using; the computer operating system you are using, time spent visiting the web site, usage patterns within the web site, and the domain name of the web site from which you linked to our site. We collect this information to help improve your experience on the web site. Additionally, El Dorado Furniture may share account or other information when we believe it is necessary to comply with the law or protect our interests and property. This may include sharing information with other companies, lawyers or government agencies in connection with issues related to fraud or government subpoenas and warrants.

Catalog: When you request a catalog from us, you provide us with contact information, such as your name, address, phone number and email address, so we may fulfill your request. To update your email communication preferences, or to unsubscribe, please email us at [email protected].

Email: When you subscribe to our email list, you provide us information such as your email address, name and ZIP code so we may communicate with you via email. We will send you email only if you have provided us with your email address and have asked us to communicate with you this way. All emails are captured by subscription only, and you have to opt in for you to receive. If you contact us, we may keep a record of that correspondence. You in order to opt-out- you need to press to the unsubscribe button at the bottom of the email.


Information which is created as part of your shopping experience, such as shopping lists, price offers, personal planners and designs, is retained for an unlimited amount of years. Certain information is retained for longer periods for our internal audit and quality control purposes. We retain your information as long as it is required for the purposes identified when you provided the information for such specific purposes or for any new purposes identified by us and consented to by you, and for any appropriate time thereafter including a sufficient time following to permit you to ask any questions regarding its use. Your contact information which you provide through the customer profile process (described below) is retained until you request us to delete or change it.


Your Personally identifiable information submitted to El Dorado Furniture is used to provide to the user the website's features and special personalized promotions. Any information that you or we submit to El Dorado Furniture may be redistributed through the internet and other media channels and may be viewed by the general public. We may use your email address without further consent for non-marketing or administrative purposes (such as notifying you of key website changes or for customer service purposes).

Customer Service

If you contact one of our customer service representatives at [email protected], we may ask you for information such as your name, address and email address so we can respond to your questions or comments. With your consent, we may retain this information to personalize your experience with us and better assist you the next time you contact us.

El Dorado Furniture may from time to time share Data about El Dorado Furniture Customers and Data about El Dorado Furniture Participants with El Dorado Furniture's contracted service providers so that these service providers can provide services on our behalf. El Dorado Furniture may also share Data about El Dorado Furniture Customers with El Dorado Furniture's service providers to ensure the quality of information provided. Unless described in this Privacy Policy, El Dorado Furniture does not share, sell, rent, or trade any information with third parties for their promotional purposes.

From time to time, El Dorado Furniture may partner with other companies to jointly offer products or services. If you purchase or specifically express interest in a jointly-offered product or service from El Dorado Furniture, El Dorado Furniture may share Data about El Dorado Furniture Customers collected in connection with your purchase or expression of interest with our joint promotion partner(s). El Dorado Furniture does not control our business partners' use of the Data about El Dorado Furniture Customers we collect, and their use of the information will be in accordance with their own privacy policies. If you do not wish for your information to be shared in this manner, you may opt not to purchase or specifically express interest in a jointly offered product or service.


Subscribers of the Blu Card Credit Card expressly and specifically acknowledges and agrees that email address or other means of communicating with subscriber may be used to send offers, information or any other commercially oriented emails or other means of communications. You as a Card user have the option to opt-out from receiving emails by clicking on the unsubscribe button at the end of every email. You can also send an email to [email protected] in order to be removed from the email list.


We analyze aggregated user traffic information to help streamline our marketing and hosting operations and to improve the quality of the El Dorado Furniture's user-experience.


We keep the least amount of information that we must keep. We never store complete mayor credit card numbers and we use encryption. Network architecture is designed to protect customers data. We have instituted safeguards to check that our internal procedures meet our high policy standards. We also use all reasonable efforts designed to be sure that third parties who work with us as our agents to make this Website and its contents available to you, and to fulfill your orders and requests, agree to protect personal information that they must access in order to serve our Website and our visitors. We limit access to personal information about you to employees who we believe reasonably need to come into contact with that information to provide products or services to you or in order to do their jobs. We will take all reasonable steps designed to ensure that your data is treated securely and in accordance with this privacy policy. We do not store any of your credit card information and during the time that your credit card information is being used for a particular transaction, the information is encrypted. Where we have given you (or where you have chosen) a password, which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone. Unfortunately, the transmission of information via the Internet is not completely secure. Although we take all reasonable steps to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorized access. The Website is not intended for children under the age of 13 and does not knowingly collect personally identifiable information online from visitors in this age group. If you are a California resident, California Civil Code Section 1798.83 provides you with the right to request certain information regarding disclosure of your personal information to third parties for direct marketing purposes, including a description of the categories of personal information disclosed. In order to obtain such information, please email your request to [email protected].


El Dorado Furniture services and promotions will change over time. This Privacy Notice will be updated periodically to reflect those changes and corresponding changes in our information practices. Whenever we revise this Privacy Notice, we will change the date on the notice to indicate when the revisions were made. We reserve the right to change our information practices and the terms of this Privacy Notice, and to apply the changed practices to all information we have about you. We reserve the right to change this Privacy Notice at any time.