50 Years/50 Families Community Relations Campaign Presentation
Pedro A. Capó - Chief Operations Officer
Commitment to the Community
As El Dorado Furniture celebrates its upcoming 50th anniversary, the company wishes to keep the tradition alive by continuing to enhance lives in Florida's community with the "50 Years/50 Families" Community Relations Campaign. This community effort serves as an appreciation for Florida's community for the many years of support El Dorado Furniture has received.
The campaign will identify 50 underprivileged families in Miami Dade, Broward, Palm Beach, Monroe and Lee Counties through one or more 501(c) (3) non-profit organizations. The 501(c) (3) non-profit organization(s) will be selected by the media outlets. El Dorado Furniture will furnish each family's home with $5,000 worth of new furniture, along with an in-store furniture consultation, professional decorating services, delivery and set up services.
In order to make a broad impact in our community, we would like to present to every local media outlet and sponsor, the opportunity to participate and partner with us for this upcoming campaign. The goal is to help 50 underprivileged families and share their stories via all media communications. This community relations campaign will kick-off on January 26, 2017 and will end with a closing ceremony on June 29, 2017.
Our first store - 1967
Our current showroom today.
Featured Stories of Past Selected Winners
After 7 devastating strokes left Laketia Hart, partially paralyzed, her 2 children became her caretakers. After long nights of sleeping on the floor, the family was provided with home furnishings for all areas of the home.
Carmen and Octavio Suarez,had no home furnishings except for a recliner and a futon. Carmen,was ill and the couple faced financial struggles. They were provided with home furnishings of bedroom, dining and living room essentials.
Maylen Chavez, who is 100% ventilator dependent, faced financial challenges at the time. The family was presented with new home furnishings for their home which helped to accommodate Maylen's family and personal nurse.
Valerie Etkins, a foster mother for National Youth Advocate Program, was presented with new bedroom essentials for her 3 foster children.
The Etkins Family